Meet the team at CiiTECH. We are a diverse group of individuals that truly love what we do and believe inthe product we sell, that’s becuase most of us use it daily and many of us have a personal story for why we use it. We all come from very different backgrounds and this builds a strong team, a strong company and an even stronger family.
CEO & Founder
Clifton was born in the UK, though living in Israel since 2005. He has over 25 years of consumer and corporate marketing experience. With Israel quickly rising to the forefront of the cannabis sector and after several years building and working within the cannabis community, Clifton saw the opportunity to stop talking and start doing. Clifton is driven by his customers. Every message Clifton acknowledges and uses it to drive the company to be the best; for his customers, by his customers. If you've ever heard Clifton speaking publicly, you would see a thought leader that truly believes in what he does with passion and an immense amount of knowledge, you would never guess that off-stage he’s a very private and quiet person.
Raymond is a self-declared perfectionist, striving for excellence in a modest, but assertive way. He holds and MBA and has over 25 years of managerial international business experience in consumer goods. Born in South Africa, Raymond emigrated to Israel with his family at the age of 12. After a brief career as a sports physiotherapist in Israel and South Africa, Raymond decided to change direction and follow his passion of entrepreneurship and business. From a modest beginning Raymond built from scratch a successful children’s creative product company. When Raymond joined CiiTECH, his primary knowledge in the Cannabis field was that people smoked it… but since then has accumulated a vast amount of knowledge on this amazing plant, its chemistry, including other components that do not make you high and the potential benefits.
Sara loves working with products and has spent the last 10 years building brands. She started her career as a fashion designer who quickly discovered marketing fashion was even more fascinating than creating fashion and eventually found herself immersed in the world of digital marketing and communications, working for an online pharmacy before heading up a full-stack brand marketing department for a toy company. Sara truly believes in the benefits of CBD and has personally been using CBD oil since 2017 which CiiTECH, the cannabis healthcare company behind Provacan was established.
Director of Digital Marketing
Damien was born in Australia. Experienced Digital Marketer with over 10 years experience bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centered, successful campaigns, aimed at improving brand awareness, presence and growth. An accomplished manager when it comes to managing the digital presence of brands. Experience leading marketing teams in-house and outsourced to meet and exceed company goals. Loves tennis, his kids, wife and of course mangoes.
Director of Content
Monica was born and grew up in Canada before heading over to study in Poland and then France. While studying medicine, she found that she thrived in business and marketing and switched her studies. Monica's passion for life, travelling, cultures and food bring a creative vision to her work. She has over 5 years of marketing expereince in the healthcare sector. If you happen to see Monica at her desk, you will probably find her listening to bosa nova remixes, with a bottle of CBD next to her, immersed in her computer or brainstorming with her colleagues.
Director of Consumer Engagement
Eli has over 10 years of extensive sales experience with a successful track record of managing domestic and International sales divisions, and raising multi-million euro investment deals. At an early age of 26-years-old, Eli became a business leader and aspiring executive, bringing his vast knowledge and experience to the CiiTECH team. As the VP of Business Development, he has been instrumental in taking CiiTECH to the top of the Cannabis ecosystem.